“Coskun is among a new generation of entrepreneurs who have witnessed the phenomenal growth of the Turkish economy in the last 20 years accompanied, however, by environmental destruction and a widening gap between rich and poor. Taking the Covid 19 pandemic as a warning signal for the future of our planet, he argues that we have to face the responsibility of creating a habitable natural and social environment for our generation and the generations to come. From Continuity to Sustainability has numerous examples of how to do this from his own experience in the workplace and is a valuable contribution that should appeal to both the interested parties as well as the general public at large.”